Candidates see your initial messages first, but the next thing they’re likely to look at is your profile: a longer-form summary of what your company does, what challenges and opportunities you’re engaged with, and what perks and benefits you offer to your employees. You’ll be prompted to fill out this profile during your initial signup, and you can also access it at any time through the "Settings" gear icon on your main dashboard.
You won’t be able to activate your account on our platform until you’ve filled in some minimal information about your company: a logo, a name, simple tagline, a brief paragraph-sized description of your company, some information about your funding status and size, and your tech stack.
(For readers with a less technical background, a tech stack refers to the technologies used by engineers in your organization. For example, you might have a Python/Django back-end handling your server side applications and a React front-end for user-facing web pages. Many engineers have preferences for different technologies, so this can be important information to them when selecting a company to work for.)
Once you’ve filled out the required fields on the "Basics" tab, you can add several categories of optional information to help pitch candidates on your company. The more information you give, the better candidates will respond to your company, and the more self-selection will take place at the earlier stages of your hiring funnel (improving onsite-to-offer and offer acceptance rates later on).
Tips for setting up a profile that is both appealing and useful to candidates:
Most engineers don’t like, or trust, marketing copy. Engineers are used to big promises that might not be kept later, and you should expect that they’ll view your claims with some skepticism. That’s not to say that your profile shouldn’t be clean, professional, or polished, but in general you’ll come across much more credibly if you can speak directly and personally to candidates. Tell them in simple terms what you do, why that’s a viable business model, and how engineering interacts with those business goals. Here are a few examples:
|Company||What they do||Why it's a viable business||How engineering interacts|
|Healthcare Startup||We’re building a unified healthcare data platform to collect data on rare diseases.||We work with top research universities to help them produce new treatments.||You’d work on natural language processing for our data ingestion system, which needs to pull data from research papers and load it into our internal data structures.|
|Large Marketing Firm||We're an analytics platform for mobile-first advertising.||Mobile advertising is an $80 billion/year field, and we're the largest player in that market.||You'll be responsible for building beautiful dashboards that make statistical data accessible to everyone.|
|Triplebyte||We help engineers find jobs at companies they love, even if they don't have traditional credentials.||Software engineers are in huge demand, and we can find engineers that traditional hiring processes miss.||We're looking for an ML engineer to improve the models that match candidates with companies.|
Provide detail whenever possible. Be concrete and ideally numerical in your claims. Instead of saying you provide unlimited PTO, say that you require everyone to take a minimum of two weeks off per year. Instead of saying you value quality code, tell candidates you set aside one week a month to work on tech debt. You may not always have such details, but if you do, they’re valuable to include.
Think about what you value in a hire. Are you looking for people with particularly exceptional technical depth? Great soft skills and professionalism? Ambition, energy, and drive? How you present your organization can skew your responses strongly towards one type of engineer or another.
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